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Fun, Free-Spirited Fashion

Locally owned in Winnipeg, Manitoba, Out of the Blue was founded in 1991. 

Building from her roots in vintage fashion and a desire to balance career with her family, owner and founder Wendy Waters has worked to create an expressive, accessible fashion boutique for Winnipeggers who want something a little different.

Her heart beats eclectic: design, music, and story. She loves the hunt for the perfect vintage dress and imagining the life of its previous owner. This is what inspired her to create a vintage shop nearly 30 years ago.

These days, you’ll find that the Out of the Blue team has kept that passion alive by curating fun, modern, and vintage inspired looks alongside key fashion staples that will delight your closet and allow your personal style to shine.

Ever on the hunt, the team sources brands from right here in Winnipeg as well as across Canada and abroad always doing their best to source responsible suppliers and provide an open and safe environment for everyone in our community.

Beyond fashion, we try to create a culture where discussion and expression are respected and our employees receive a living wage, an affordable health plan and a profit sharing program.

Clothes are only part of our story and we hope that through kindness, human interaction, and our support for local charities we can make a positive contribution to our community .

We’d love to get to know you.


Welcome to the shop!